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Covid-19: AIISMA launches contact tracing for non-smartphone users | ISMA in an attempt to protect corona virus in rural India through contract tracing and symptom mapping


Covid-19: AIISMA launches contact tracing for non-smartphone users

new Delhi: December-2019 was ending and the outbreak of the novel coronavirus from the Wuhan region of China began. The virus took the whole world under its grip in an unprecedented manner. Many countries around the world have taken strict lockdown measures to stop the spread of the virus and all operations are at a standstill. However, this did not happen in South Korea. Citizens have started coming back to the streets there. Covid-19 cases had started picking up in South Korea since late February. More than 5000 infected appeared and at one time he was at the forefront of the highest number of cases outside China. Then a miracle happened. The daily number of infected people declined and within a few weeks, the situation changed and the number went downhill.

Naturally, the question will arise that how did South Korea get rid of the coronavirus outbreak without implementing lockdown and manage it all? South Korea's strategy of coronaviruses was based on three key guiding principles – test, trace and container. The Korean government opened large-scale testing facilities across the country, including drive-through and walk-in testing centers. In addition to a large number of people testing, South Korea used mobile technology to aggressively contact contacts against Kovid-19. Those who came positive were asked to tell the history of their movement, then help was taken from GPS phone tracking, CCTV records and even credit card transactions. This allowed Korea to test thousands of people who had come in contact with a coronavirus infection.

Effectiveness of contact tracing in the fight against Kovid-19 South Korea succeeded in overcoming the Kovid-19 epidemic and its success story shows the importance of contact tracing. Other countries followed suit and India shifted its focus to contact tracing. The government has launched a coronavirus tracing app called Arogya Setu to stop the spread of the virus. Apart from the government, private organizations in India have also brought innovative, take-enabled solutions to track people exposed to Kovid-19 infected and identify the most affected areas.

Covid-19: AIISMA launches contact tracing for non-smartphone users

Isma, a Gurgaon-based data marketplace, is one such startup that has introduced a solution for contact tracing from mobile-based data marketplace applications. Equipped with geo-location sharing and health-mapping feature, the app allows users to regularly record their key health data. This can help identify anomalies and map them. When someone is identified, he can inform the user and concerned authorities to take preventive steps.

This app operates with advanced algorithms so that the user can test the geo-location and isolate the case of Kovid-19 contacts. Then along with the concerned officials, they could alert the user as well. Apart from this, it also alerts the user to the status of high-case density geography. When required, this information is also given to the user as well as the concerned authorities and in other circumstances it is kept anonymous. AISMA also provides rewards when allowed to share data and is a unique and win-win situation for users.

Enabling contact tracing in rural India

Unlike other contact tracing apps, Isoma uses a broader approach to limit coronavirus outbreaks. The major advantage of the Icema app over other technology-based solutions is that feature phones can also use it. This means that the app is effective for rural parts of India where the majority of the population still relies on feature phones. Coronovirus cases are comparatively few in rural India, but due to lack of social distancing behavior, low level of education and limited economic benefits, adopting best practices to prevent the spread of the epidemic is a serious challenge.

Given this scenario, the AISMA app can prove its impact by supporting telecom operators and governments in important preventive measures against coronaviruses. The app's reward-based feature also leads to its widespread acceptance. As Kovid-19 cases are continuously increasing in India, digital contact tracing will play a significant role in reducing new cases and flattening the coronavirus curve. However, the government alone cannot stop the outbreak of Kovid-19. Private companies such as AISMA will provide strong support, helping authorities and medical professionals prevent the spread of the virus, especially in rural India.

This post was published on May 17, 2020 1:10 am

Content Team

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