Categories: Business

SBI seeks to improve, image and improve PR agency


new Delhi. State Bank of India is looking for a public relations agency to enhance its brand image. The intention of the bank is to present itself as the most preferred brand for customer needs. The country's largest bank SBI has more than 22,000 branches across the country. SBI has a presence in over 30 countries. The proposal (RFP) released by SBI states that it is looking for a public relations agency for public relations services. In the RPF document extracted for the appointment of a PR agency, the bank said that it wants to be a much more favorable brand through marketing than it is today. Apart from this, it also aims to become the most preferred brand for customers. The bank has stated that the PR agency will be responsible for the development and implementation of public relations activities conducted by the bank.

The document states that the agency will work closely with some specialist service providers such as film production houses, travel agents or other similar service providers and offer comprehensive solutions. According to RPF, the appointment of a public relations agency will be on contract for three years. The performance of its performance will be reviewed annually.

This post was published on May 7, 2020 4:12 am

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