Categories: Business

Bata plans to add 100 stores in FY21 amid COVID-19 outbreak | Bata plans to open new stores between COVID-19, will open 100 outlets on franchise model

Photo: THE ECONOMIC TIMES

Bata plans to add 100 stores in FY21 amid COVID-19 outbreak

new Delhi. Leading footwear company Bata India plans to open around 100 new stores in the financial year 2020-21 amid the Kovid-19 epidemic. Bata India chairman Ashwini Windlass said that we will open around 100 new stores this year and 80 percent of these stores will be opened through franchise model in Tier-2 and Tier-3 cities.

He said that the company currently has around 1,500 stores across the country and plans to strengthen its presence in semi-urban and rural areas by opening 500 new stores by 2023. Another company official said the network expansion would generally be done in rural areas, where economic activity has been better than cities during the current Kovid-19 crisis.

The footwear company has launched a new initiative called Bata Store on Wheels to increase business in urban areas. Bata India CEO Sandeep Kataria said that through this initiative, customers will be able to shop at their doorstep. Apart from this, the company is also emphasizing on increasing sales through online shopping and WhatsApp chat.

The company has also set up temporary stores in large residential areas. Bata said that the online sales share through its own and third-party platform is 5 to 6 percent and is expected to double in this financial year.

This post was published on August 26, 2020 11:45 am

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