Categories: Business

Apple launches new iPhone SE production in India


iPhone SE 2020 is now assembled in India; Soon to reach the authorized stores, sellers

New Delhi: The Apple company said on Monday that they have started assembling their second-generation iPhone SE (2020) smartphones in India that will soon reach authorized retail stores and online mediums.

Looking at Android mid-segment users as well as iPhone enthusiasts, Apple has brought the new iPhone SE to India, which looks like the Apple iPhone 8 with the power of the iPhone 11 priced at just Rs 42,500 in the Indian market.

Apple said in a statement, "The new iPhone SE is equipped with our most powerful chip and we are excited to make it in India for our local customers." The new iPhone SE is being assembled in Bangalore by Apple supplier Wistron.

According to Navdendra Singh, Research Director, Client Devices and IPDS, IDC India, the new iPhone SE is seeing good traction in the Indian market, mainly because it will be Apple's new iPhone at an attractive price point.

He said that a small group of consumers still prefer a smaller pocket-size phone. HDFC Bank has a cashback offer that brings the price of the new iPhone SE down to Rs 38,900.

This post was published on August 25, 2020 1:32 am

Content Team

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