Categories: Business

Honda Amaze crosses 4 lakh sales mark in India; demand for automatic version increases

Photo: OVERDRIVE

Honda Amaze clocks 4 lakh cumulative sales in India

In the same way, there are many more.new Delhi. Honda Cars India Ltd. (HCIL) reported that its popular sedan Honda Amaze has achieved 4 lakh units in the country. Amaze was first launched in 2013. The second generation Amaze is currently Honda's best-selling model in India and has a strong market share in its segment. The brand Amaze has been designed keeping in mind the evolving needs and expectations of the Indian consumers.

Rajesh Goyal, Senior Vice President (Marketing & Sales), Honda Cars India, said that Honda Amaze has been a very successful model for HCIL and is a strong pillar of our business. Achieving 4 lakh sales by Amazon has been possible with the love of our customers and the support of our dealer partners, Who have helped make Amaze popular in all markets. This is a contemporary sedan, Which not only meets customer expectations but also exceeds. This achievement is proof that Amaze is the first choice of Indian customers. 42 percent of first time car buyers have chosen Amaze. We believe this is a very good choice for customers as the first car., Which offers large sedan states and satisfaction of mind with its low maintenance cost to suit their budget.

The Honda Amaze is a Contemporary sedan, offering a one-class Above sedan experience with its robust design, sophisticated and spacious interiors, unmatched driving performance, advanced features and safety technology. The Honda Amaze BS-6 is powered by a 1.5-liter i-DTEC diesel engine and 1.2-liter i-VTEC petrol engine and is available in both manual and CVT versions for both fuel options.

The first generation Honda Amaze was launched in India on April 2013 and as of March 2018 it had sold 2.6 lakh units. The second-generation Honda Amaze was launched in May 2018 and has so far sold 1.4 lakh units. Being a popular model in metro and non-metro cities, the Tier 1 market share is around 44 per cent of the total sales, while Tier 2 and 3 have a combined share of 56 per cent. With the increasing popularity of automatic transmission models among customers, the share of automatic in Amaze is also increasing. Its share in the first generation was 9 percent, which has increased to more than 20 percent in the second generation.

This post was published on August 14, 2020 8:55 am

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