Categories: Business

Mother dairy enters bread segment launch 3 types of bread

Photo: FILE

Mother dairy enters bread segment

new Delhi. Mother Dairy, a leading supplier of milk and milk products in Delhi NCR, has now entered the bread segment. Today, the company has introduced 3 types of bread in the market for its customers. According to the company, through the 1800 milk booths and successful outlets of NCR, customers will be able to buy their brand's sandwiches, brown and fruit and milk breads. They are priced at Rs 15 to Rs 40 per packet.

Through its new expansion in the bread segment, the company is aiming for an income of Rs 100 crore in the next 3 years. According to the company, the bread market in India is around Rs 5300 crore, and it is seeing an average growth of 10% during the last 5 years. White bread is the most consumed in it. According to the company, bread segment does business locally, given the challenges of logistics and supply chain in India. In such a situation, Mother Dairy will not have any problem in the segment with the help of its already large network. The company indicated that further changes in the portfolio could be made in view of the choice and demand of the customers in the coming time.

The price of 500 gram sandwich bread of Mother Dairy has been kept at Rs 30. The price of 700 gram packet has been kept at Rs 40. 400 grams of brown bread will be available for 30 rupees. At the same time, the price of 150 grams of fruit and milk bread has been kept at Rs 15. The company has launched 20 new products in the market, out of which 5 are of sweets.

The annual income of Mother Dairy is between 10 thousand to 11 thousand crore rupees. The company has set a target that the company should achieve an income of Rs 25000 crore in the next 5 years. This is more than double the current income of Mother Dairy. However, the company has expressed apprehensions that this year may see an impact on earnings due to the Corona crisis. At the same time, there may be a change in the way of doing business. The company estimates that in the coming time, more and more people can rely on home delivery for goods.

This post was published on July 30, 2020 7:33 pm

Content Team

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