Categories: Business

Rural market showing better demand than urban markets says Maruti


Maruti Suzuki

new Delhi. The country's largest car company Maruti Suzuki India (MSI) has said that in this era of corona virus epidemic, its demand in rural areas is better than urban areas. Covid-19 infection cases are increasing steadily in urban areas. Shashank Srivastava, executive director (marketing and sales), Maruti Suzuki, told PTI that sentiments were strong in rural markets even after the initial rains in June. Due to this, sowing of kharif crop has been better. He said, "Right now rural demand is somewhat better than urban. The rural market share in Maruti's sales in the rural market has increased to 40 per cent in June, one per cent higher than the same period of the previous financial year.

Srivastava explained the reason for this, saying, "Firstly, Kovid-19 has less impact on sentiments in rural areas than in cities. In fact most of the areas affected by Kovid-19 are in cities. Apart from this, the Rabi crop has been good. Early monsoon rains have been good in June, which has led to better sowing of the kharif crop, ”he said. If compared to last year, sales in both rural and urban markets have declined, but sales in rural markets are lower than in urban areas. I have something better. Shrivastava said that there is a decline in sales even in the rural market, but it is less compared to the urban area. Maruti Suzuki's domestic sales fell 53.7 percent to 53,139 units in June. In June 2019, the company sold 1,14,861 vehicles in the domestic market. However, June sales were better than May. In May, the company sold 13,888 vehicles in the domestic market. Asked whether the company would be able to maintain the pace of sales going forward, Srivastava said, "It is very difficult to predict." A lot will depend on how the Kovid-19 situation unfolds. In such a situation, the future cannot be anticipated. "

Asked if the company would be able to make up for the decline in sales in the first quarter in the remaining period of the financial year, he said, "I do not know what the situation of Kovid-19 will be going forward." Srivastava said. Long-term demand will depend to a large extent on how Kovid's problem is solved. How is the foundation of the economy, what is the status of financing. There are many things. There are so many uncertainties that it is difficult to predict anything. "

This post was published on July 5, 2020 10:48 pm

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