new Delhi. Despite the challenges of Kovid-19, the Tata group's ready-to-eat business plans to expand and expand its product portfolio to reach all first-tier cities in the country.
Tata SmartFoods, a part of Tata Industries, launched the ready-to-eat brand 'Tata Q' in November 2019. "Our initial focus is on the top seven cities. After that, we will probably enter second tier cities. We are expanding operations in a phased manner," Balark Banerjee, chief executive officer of Tata Smartfoods, told IANS.
Currently, Tata Q's products are available at select locations, such as NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Pune and Chennai. According to Banerjee, e-commerce has greatly expanded the reach of business, especially in the era of Kovid-19. "Consumers are giving importance to convenience and fair pricing in the RTE (ready-to-eat) and RTC (ready-to-cook) space," he said.
The company's processing unit at Sreesity in Andhra Pradesh is fully operational. It is currently offering 12 dishes in pasta, noodles, rice dishes and combi meals. The size of the domestic ready-to-eat market is Rs 250 crore.
This post was published on July 5, 2020 1:51 pm
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