Categories: Business

Emami consult legal expert after HUL rebrand men's fairness cream

Photo: EMAMI


new Delhi. Emami has reacted strongly to HUL's renaming of Beauty Products for Men to Fair & handsome. Kolkata-based consumer goods company Emami stated that they own the trademark Glow and Handsome. In fact, last week, Emami launched the glow and handsome brand for men. According to the company, she is seeking legal advice in this regard. According to Emami, this move of HUL is completely wrong.

According to Emami, she is making a product for men called Fair and Handsome, which is the leader in its segment. The company said that a week ago it launched Emami Glow and Handsome Product online and all necessary approvals were also taken for this. However, he is surprised by the announcement of HUL that took place today and is considering taking the matter to court.

Hindustan Unilever has today decided to rename its skin care product Fair and lovely ke to Glow & Lovely. On Thursday, the company has given information about it in the stock market. Hindustan Unilever also stated that the male version of this cream will be named Glow & Handsome.

HUL has been making skin care products for women under the name fair and lovely since the 70s. However, in 2005, Emami introduced fairness cream for men for the first time. A year later HUL also entered the segment. Although this is not the first time that both companies are in front of each other, both companies have come face to face with TV Ads in 2018.

This post was published on July 2, 2020 9:44 pm

Content Team

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